anahíDermocosmetics
SPROTI · QUESTION 3.1.6From profile to product
Anahí Sense / An illustrated journey

Meet Maya.
Follow her care.

Dry, sensitive skin. A healed surgical scar. Maya wants skin performance and a comfortable feel. Her proposed journey runs from an online profile to home delivery and online feedback.

Illustrative journey · fictional character · results to be tested
01 / The everyday need

Care that fits her day.

“I want hydrated, comfortable skin without the greasy feel.”

Maya seeks hydration, barrier support and improvement in her healed scar’s appearance. A heavy texture makes her daily routine less appealing.

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Performance goals throughout
HydrationBarrier supportHealed-scar appearance

One company. Shared research.

Anahí Dermocosmetics develops a fixed-formula range alongside Anahí Sense. The platform adds individual performance needs and sensory preferences to the formulation selection process.

Where does the evidence come from?Sproti research builds the dataset behind the future online service.

Research participants provide skin measurements and sensory evaluations. Whole formulations are assessed for performance, compatibility, stability and preservation. These measurements are for research, not routine online customers. Formulator review remains internal; better performance and fit still need to be demonstrated.

Continue with the current concept or the illustrated PDF.